Lead Converting Medical Website Design & Development to Get New Patients

The experts at Doctor Marketing Pros recommend the following 4 goals for your private practice medical website design & development:

  • Optimum lead conversion technology
  • Satisfying user experience
  • SEO friendly web design and coding
  • Proper branding of yourself, your practice or your business operation.

 

Lead Conversion: What is the purpose of your website? Its primary purpose is to convert visitors to paying patients or in the case of an industry supplier, to convert visitors to clients or customers, by getting them to call you, requesting a contact via an online form or other opt-in offer, or come right to your door. All of our medical website design & development projects follow this guideline in order to get new patients for your practice.

Satisfying User Experience: Who is your ideal patient? What words or phrases do they use to search for medical practices like yours? When they use these words or phrases and click on the links they see listed on the Google results page – what do they find on the page when they get there? Is the medical service or related information they were searching for (as indicated by the keywords they used) easily found on the page they linked to? If not, you need to upgrade and update your website to make sure the user experience delivers what your ideal patients want and need in as few clicks as possible in  order to get new patients successfully.

SEO Friendly Medical Website Design & Development: When we discussed the difference between medical seo vs sem, one of the keys to achieving high rankings in Google and the other search engines in order to get new patients is having professional SEO work completed during your medical website development. The science behind SEO includes things such as keyword density, keyword analysis, page titles, internal link analysis, page descriptions, header tags, alt tags, site maps and more. In summary, you want to help the search engines to fully discover, index and rate your website as having high authority related to your desired ideal customer targets and the keyword phrases they use to search for medical or dental practices like yours.

Branding: Your medical or dental website is an electronic embodiment and extension of your brand. Your primary brand can be you, your practice, your partnership or your medical or dental supply operation. Your brand can be described by the words you want your patients think of when they think of why and what it means to do business with you. Words like “trustworthy,” “convenient,” “competent,” friendly,” and so on. Your website look and feel and user experience is an extension and embodiment of your brand and should be viewed and designed that way.

 

Call us at 888 – 506 – 1960 or contact us today to discuss what we can do to update, upgrade and make your website(s) meet all 4 medical website development goals so you can get new patients.