Does Medical Social Media Management Make Sense for Your Practice?

With so many of your patients interacting with their favorite brands, small businesses and their friends through Facebook, Twitter, LinkedIn, YouTube, Foursquare, Yelp and many more social media networks and applications each day, it’s easy to socialize with them and make them your friends too – if you know how, have something unique and valuable to offer, and have the time to take the time to show them you care. Social Media, managed correctly, can get you more new patients.

Daily time spent on social media networks is growing wildly. As any good medical or dental practice knows, personal recommendations are the most powerful form of advertising and social media networks are the new platform for personal recommendations.

But with health privacy laws and related legal issues, how can a medical or dental practice profitably (remember – we’re thinking like you) engage with their patients or patient prospects through social media in a way that makes sense – and profit? (that word again)

That’s where the social media experts at Doctor Marketing Pros come in. We can conduct a “Social Media Marketing Audit” to examine your practice and develop a “go/no go” evaluation and recommendation.

If it does make sense, we’ll suggest some best practices for implementation by your staff or our Doctor Marketing Pros staff.

If it doesn’t make sense, then we’ll explain why not now and under what conditions it may make sense in the future.

But again, what we won’t do…is SELL YOU on it.

Think you can manage it on your own? Look at this diagram and think about what’s the more valuable use of your time and your staff’s – operating your practice or managing social media to get more new patients?

 

If it DOES make sense to market your medical practice using social media then here are some of the possible ways to do it:

 

  • Build professional Facebook Fan Pages, Twitter, YouTube or even LinkedIn Company Accounts for your practice and include appropriate elements in each and ensure brand continuity across all through their coordinated design
  • Manage each of your accounts on a daily basis.
  • Suggest ways for you to develop content on your own – we will post it for you.
  • If you need help developing content, we can do it for you.
  • We will engage with your patients and prospects, only bringing you into the conversation when it gets personal
  • We will suggest recommendations from your patients to their friends if you’re accepting new patients of their type at that time.
  • We’ll manage your reputation on social networks and act if something negative appears.
  • We’ll manage your accounts “inbox” responding to messages or alerting you or your staff if it becomes personal or needs direct involvement.
  • We’ll remove Porn and Spam from your accounts – oh yeah, they’ve found their way here too.
  • We’ll report and analyze your social mentions and business reputation statistics monthly.

 

For a free initial consultation on your medical or dental practices total online presence and get more new patient goals and objectives – including your social media needs, call the best medical SEO experts today at 888 – 506 – 1960 or contact us to schedule a free initial consultation on how to get more new patients.