Is Pay-per-Click (PPC) Right to Get New Patients for Your Medical Practice

Many medical and dental practitioners use Google Adwords, and/or Bing or Yahoo PPC advertising to get new patients on the search engines. Some have even have tried Facebook or Yelp PPC and sometimes LinkedIn advertising.

Why? Because your medical or dental website doesn’t rank high enough in Google, Bing or Yahoo to get new patients that you need.

If it did rank high enough, you would have an option to forego the added expense of PPC advertising and still get new patients from online visibility and marketing. But if you don’t rank at the top and have an excellent organic “ad message”, then you can’t take advantage of the value of ranking at the top on Google (see Google Page 1 Ranking Value). If you haven’t read this – then we strongly suggest you do. It’s worth it because it will help you understand why medical SEO & SEM can get new patients.

So what should you do?

Think of it this way, invisibility on the search engines is like a terminal illness. If you don’t treat it, it will strangle and possibly kill your practice. The treatment for it is either Medical SEO and SEM or Medical PPC to get new patients.

Medical SEO and SEM, performed expertly and consistently by the best Medical SEO experts at Doctor Marketing Pros, will get you top rankings in Google, Bing and Yahoo – over time. The more effort you allow us to put into it, the faster it will get new patients and keep getting new patients as long as we keep it up.

In summary, medical SEO and SEM is a long term treatment solution that costs more in the beginning but delivers a more cost effective way to get new patients over the near and long term as long as you let us help you compete with your competitors.

In contrast, medical PPC can deliver immediate and fast results to get new patients, but may be far less cost effective over the long term to get new patients as compared to Medical SEO & SEM – unless the new patient value is so high that you can afford to compete in both search engine markets – the 75% of new patients that choose from the organic search results and the 25% that choose from the medical PPC advertising results.

But if you have decided your medical or dental practice needs to get new patients today – what can you do?

Our medical PPC experts will research, develop, setup, manage and report on your expert medical or dental PPC ad campaign for all your practice locations or businesses. Each campaign must be managed by location and for each area of practice that targets different patients because the patients are using different search keywords or phrases when searching on the Internet for your you and your competitors.

For a free initial consultation concerning your current, former or potential medical PPC advertising campaign(s), contact Medical Marketing Pros PPC experts today at  888 – 506 – 1960 or contact us to schedule a free initial consultation on how to get new patients.